Company Mission

I started this company because high quality, scientifically based nutritional supplements are needed now more than ever.  You just can’t rely solely on foods anymore to deliver the nutrients your body needs to stay healthy …boost your energy levels…and even fight the effects of aging.

In fact, ongoing studies at the University of Texas show our foods have as much as 35%- 60% LESS nutritional value than 50 years ago! This is true of both plant and animal sourced foods – and is the result of modern farming and breeding techniques.

 With the right nutritional supplements, you can help make up for this shortage -  and boost your health to even higher levels.

We Help You Take Ownership of Your Health

It’s hard to go a day without hearing someone complain about the healthcare system. This is simply because the traditional healthcare system is broken.

The so called “managed care” organizations like HMO’s don’t manage care at all- they manage your access to care.  They tell you what doctors you can see or not see and what drugs you can take based on their formulary “list”.  These are financially motivated decisions not necessarily based on your health needs.

Of course your doctors mean well, but the healthcare system doesn’t give them the time to do their job effectively.  Instead of being health providers, many doctors have become prescription writing machines.
And studies show that the average time doctors spend explaining a drug to patients is just 2 minutes- not nearly enough time to discuss suitability, side effects, conflicts, risks, etc. Even worse, 26% receive no counseling whatsoever about new medications!

Too many people are being forced onto the drug “merry go round.” You get one drug for a condition, then you get a second drug for the side effects of the first drug, a third drug to reduce the risks of taking the first two, etc.  Once you start, it never ends - unless you take ownership of your health.

This means learning more about your health and body – and making the right choices so you can live BETTER, not just longer.  This involves becoming smarter about the foods you eat and drink, getting the right amount of exercise or physical activity and supplementing your body with the right nutritional supplements.

Once you start down this path, it becomes easier to keep going.  In fact, according to research conducted at the University of Pennsylvania, individuals who take nutritional supplements are more likely to engage in other health protecting behaviors.

You can depend on NatureCity™ to bring you the health solutions you need to take ownership of your health.  In fact, we are our own customers - our employees and families depend on our products as much as you do.

Quality You Can Depend On For a Lifetime

Very few companies provide what we strive to offer- high quality specialized formulas at an affordable value.  We don’t include ingredients for marketing “show” or to make our labels sound better.

You get the amount of individual ingredients that scientific research supports - coupled with a delivery system designed to maximize absorption and benefit.  Our goal is to make confusing nutritional choices simple, by providing the best quality products possible.

Your safety is the utmost of importance.  We constantly seek out the highest quality ingredients for our products.  We do this because our goal is to build a lifetime relationship with you - not make a quick sale and disappear.

We provide customer services before, during and after you make a purchase.  When you call us, you don’t talk to “outsourced” call centers or overseas telephone operators- you are connected to a NatureCity™ employee

We ship your order out within 24 hours, but you have a full one year money back guarantee to put our products to a true test.  Nutrients work differently in all of us- some may see an immediate benefit, in others it could take weeks or months.

  With our one year guarantee, we remove the pressure of a guarantee deadline.  This also removes the chance you’ll miss out on the great benefits of our products!

Yours for good health,

Carl Pradelli
President and Chief Executive Officer