If We Won't Take It, We Don't Make It
Hello and welcome to Naturecity. I'm Carl Pradelli and together with my wife Beth, we started NatureCity almost 20 years ago. Today I'd like to take a few minutes to talk about our tagline, which is "If We Won't Take It, We Don't Make It". And share with you what I think it means for you as a client of NatureCity. Beth and I essentially started Naturecity because we were frustrated dietary supplement consumers ourselves.
We found the process of shopping for supplements to be confusing, overwhelming, at times even intimidating as you're trying to find out what products we should buy. So with NatureCity we're making products for ourselves, our family members, our friends, and clients like you.
When it comes to dietary supplements our standards are very high, we want nothing but the best. And that starts with finding the best ingredients. We've come to think of ourselves as supplement curators, we start with all the many ingredient options that are out there and all the information that is out there and we curate it until we get down to a formula that we'd all be willing to take, and then we make it!
Two important points related to this:
1. This review is not a cursory process. It takes us several years to develop a products. In fact there are several ingredients we've been reviewing and evaluating for over 10 years.
2. The process doesn't end when we introduce a new product. For example in any given year, we may introduce three or four new products. But we'll also upgrade and improve five or six other products.
The set it and forget it mentality doesn't work for us. As new science is published, as new technology comes to market, as we get new feedback from clients like you. If we see an opportunity to improve a products than the status quo isn't good enough. In the quest to be the best, we always have to look to provide the best.
The other important component of making good products is the manufacturing of the product itself. For several reasons every thing we make at NatureCity is made in the United States of America. The most important reason why is we believe the USA has among the highest standards of dietary supplement manufacturing in the world. This is due in large part to the FDA GMPs. GMPs standing for Good Manufacturing Practices.
In the United States there are numerous quality dietary supplement manufacturers. However, one of the benefits of being in the business for so long is we've been able to form close working relationships with those companies we feel are the premier manufacturing companies in the country. Not only do these companies meet the FDA's GMPs, but they also share our passion and our commitment to making quality dietary supplements.
So what does this mean for you and I as consumers of NatureCity products.
1. What we expect and want to be in the bottle is actually in the bottle.
2. We can count on consistent quality in bottle after bottle, year after year.
I hope after watching this video, you have a better sense of what makes NatureCity unique. I want to thank you for watching, but more importantly I want to thank you for being a part of the NatureCity family. None of this is possible without you. Beth and I and the rest of the team thank you from the bottom of our hearts. And remember, if we won't take it, you won't either because NatureCity won't make it. Thank you and have a wonderful day.