Probiotic Sales Expected to Double in the United States
Probiotic supplements and probiotic foods are gaining popularity worldwide as research links them to more health benefits every year. In the United States alone we can expect spending on probiotics to double over the next five years, according to the market researcher Euromonitor International,.
The researchers reported at the Pre-& Probiotics 2012 conference on February 1, 2012 that worldwide probiotic sales are expected to increase from $2.7 billion in 2011 to $4 billion in 2016. That’s a 48% increase.
The United States is showing the fastest growth of probiotic sales, with the industry bringing in $140 million in 2011.
In terms of best selling probiotic products, in 2011 drinkable yogurt was the most popular, generating $14 billion of revenue. Spoonable yogurt brought in $11.3 billion , supplements $2.7 billion and juice $135 million.
Probiotics are most commonly known for improving digestion and gut health, but they have been linked with numerous other health benefits, including weight loss, a stronger immune system, and a reduced risk of chronic disease.
Probiotics can be found naturally in many foods, such as yogurt, milk and sauerkraut. You may also consider taking a high quality supplement but make sure it is packaged to block light, air and moisture which can easily kill probiotics.