TrueShine
Gentle Shampoo that Cleans and Protects Hair
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A shampoo with no harsh ingredients, sulphates or parabens that can harm your hair, scalp and skin. Cleans, protects and strengthens hair. For all hair types.
Cleans hair without stripping moisture or irritating scalp
Helps protect hair structure and maintain hair strength
Helps promote soft, shiny, and healthier looking hair
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ESTIMATED ARRIVAL Apr 28 - Apr 30
The TrueShine Difference
Many shampoos contain ingredients characterized as sulphates that may have great foaming characteristics and cleaning properties, but often strip away too much moisture and oil from hair leaving it too dry and less healthy looking. Sulphates can also cause the scalp to become too dry and more prone to irritation.
TrueShine is sulphate-free and leaves hair looking, smelling and feeling clean, but without the harsh drying and irritating aspects of sulphate ingredients. It may not foam as much as shampoo with sulphates, but this is not a measure of cleaning efficacy.
In addition, TrueShine does not contain paraben preservatives, which can cause skin irritation and other unwanted effects.
Light rays can damage hair and hurt its color and appearance. TrueShine contains a unique polymer, which is called Solamer™ GR8 that helps protect hair from damaging light rays. It helps maintain the tensile strength of hair, while protecting hair fiber structure on the inside and out. This helps keep your hair looking youthful and vibrant.
To help hydrate and protect hair, TrueShine contains the nourishing Aloe vera, rosemary, lavender, and sage botanical extracts. This can help protect hair cuticles for healthier looking hair, while helping to soothe the scalp. Aloe and the other herbs also can help bring moisture to dry hair strands for softer and shinier looking hair.
“Since using TrueShine I feel my hair is full, shiny, and makes me look years younger!”
Katherine
Individual Results May Vary
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Made with Clean, Scientifically
Validated Ingredients
Surfactant is short for surface active agent. These are cleaning compounds that stir up activity on the surface, like the hair and scalp with shampoo, to help trap and remove dirt.
Many shampoos contain surfactants characterized as sulphates that may have great foaming characteristics and cleaning properties, but often strip away too much moisture and oil from hair leaving it too dry and less healthy looking.
Sulphates can also cause the scalp to become too dry and more prone to irritation.
TrueShine is sulphate-free, and three of the surfactants used to clean your hair and scalp are derived from coconut oil fatty acids.
These include sodium cocoyl isethionate, cocamidopropyl betaine, sodium methyl cocoyl taurate. These are gentle surfactants that clean without causing excessive dryness. They can help retain hair moisture and may be particularly helpful to those with dry or damaged hair.
This surfactant combination encourages dirt to attach itself to them, which makes it easier for dirt and grime to be washed away. This leaves the hair feeling clean, soft, and hydrated.
TrueShine contains an additional surfactant not derived from coconut called Disodium laureth sulfosuccinate.
It too is not a sulphate, but a mild and non-irritating cleansing agent with great foaming properties. It is often used in gentle cleansers for babies and those with sensitive skin. It does not strip moisture from the hair.
Light rays can damage hair that hurts its color and appearance. TrueShine contains a unique polymer, which is called Solamer™ GR8 that helps protect hair from damaging light rays. It helps maintain the tensile strength of hair, while protecting hair fiber structure on the inside and out. This helps keep your hair looking youthful and vibrant.
To help hydrate and protect hair, TrueShine contains the nourishing Aloe vera, rosemary, lavender, and sage botanical extracts. This can help protect hair cuticles for healthier looking hair, while helping to soothe the scalp. Aloe and the other herbs also can help bring moisture to dry hair strands for softer and shinier looking hair.
FAQ from
NatureCity Customers
Sulphates have strong foaming characteristics and cleaning properties, but often strip away too much moisture and oil from hair leaving it too dry and less healthy looking. Sulphates can also make the scalp dry and more prone to irritation.
TrueShine does not contain any parabens or dyes. It has a mild and neutral avocado fragrance.
How and When To Use
Apply and lather with a gentle massaging motion. Rinse. Repeat if necessary.
Mild and gentle enough for everyday use.
For best results, follow washing with TrueSleek Keratin Conditioner.
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