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Flat Rate Shipping Only $6.95 on Any Order Size - and Always FREE for Club Members
Flat Rate Shipping Only $6.95 on Any Order Size - and Always FREE for Club Members

New products

  • Heart Health Package
    Heart Health Package
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    Heart Health Package

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    $76.47 each

    Heart Health Package

    • Features TrueBP™, an original formulation with three herbal extracts that help maintain normal blood pressure.
    • Features TrueCoQ10™, made with CoQH-CF technology which protects the ubiquinol from crystallizing (aiding absorption) and oxidizing (maintaining potency).
    • Features TrueCirc™, an original formulation with three herbal extracts that help promote cardiovascular, brain, and liver health
    • Helps maintain healthy levels of cholesterol and blood pressure, promote artery health, and blood flow, enhance capillary circulation and protect against oxidation damage
    $76.47 each
    Sale
  • Vision Support Package
    Vision Support Package
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    Vision Support Package

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    $35.97 each

    Vision Support Package

    • Features TrueVision™, a NatureCity® original formulation that combines lutein and zeaxanthin isomers (from marigold flower) and saffron extracts that can help support your eye health
    • Features TrueAsta™, a natural astaxanthin supplement containing the premier scientifically backed astaxanthin, AstaReal
    • Helps promote macular pigment (the yellow pigment that protects against blue light rays), support retina health, maintain healthy intraocular eye pressure levels, and promotes better overall eye function
    • Helps reduce eye fatigue and strain, and promote endurance and sustained energy
    $35.97 each
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  • Total Joint Support Package
    Total Joint Support Package
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    Total Joint Support Package

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    $59.97 each

    Total Joint Support Package

    • Features TrueAloe™, a 100% USDA certified organic Aloe vera extract processed using Dr. Ivan Danhof’s patented method to maximize nutritional content
    • Features TrueJoint FLX™, a NatureCity® original formulation that combines four scientifically backed ingredients that can help comfort your joints and muscle
    • Features TruePR™, which contains FDA approved ingredients to temporarily relieve minor arthritis pain and simple backache, bruises, stiff joints, muscle strains, and sprains
    • Helps support joints and muscles so you perform everyday activities more comfortably, helps promote mobility and flexibility, and helps support healthy cartilage and connective tissue
    $59.97 each
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  • Herbal Power Package
    Herbal Power Package
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    Herbal Power Package

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    $41.08 each

    Herbal Power Package

    • Features TrueAloe™, a 100% USDA certified organic Aloe vera extract processed using Dr. Ivan Danhof’s patented method to maximize nutritional content
    • Features TrueCurcumin™, a highly absorbable turmeric oil and curcumin extract that contains the patented BCM-95® curcumin ingredient which bolsters absorption and potency by combining curcumin with turmeric oils
    • The Herbal Power Package can help you: promote a healthy inflammation response, promote greater mobility, support a balanced mood and cognitive function, and promote gastrointestinal health and better immune system function
    $41.08 each
    Sale
  • TruePR - Fast Acting Pain Relief Roll-on
    TruePR - Fast Acting Pain Relief Roll-on

    TruePR - Fast Acting Pain Relief Roll-on

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    $7.97 each

    TruePR - Fast Acting Pain Relief Roll-on

    • FDA approved ingredients to temporarily relieve minor arthritis pain and simple backache, bruises, stiff joints, muscle strains, and sprains.
    • The roll-on ball gently massages the pain area as it applies the pain relieving lotion - and it dries fast too.
    • Contains Methyl Salicylate, a distant cousin to aspirin, helps reduce inflammation and helps ease pain by acting as a topical analgesic.
    • Contains Menthol, which increases blood circulation to the affected area and produces a warm, soothing feeling that can last for hours.
    • Contains Capsaicin - this is what makes chili peppers hot. In addition to stimulating blood flow and providing heat.
    • Also available in an 8 ounce squeeze bottle.
    $7.97 each
  • TruePR - Fast Acting Pain Relief Lotion
    TruePR - Fast Acting Pain Relief Lotion

    TruePR - Fast Acting Pain Relief Lotion

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    $14.97 each

    TruePR - Fast Acting Pain Relief Lotion

    • FDA approved ingredients to temporarily relieve minor arthritis pain and simple backache, bruises, stiff joints, muscle strains, and sprains.
    • Contains Methyl Salicylate, a distant cousin to aspirin, helps reduce inflammation and helps ease pain by acting as a topical analgesic.
    • Contains Menthol, which increases blood circulation to the affected area and produces a warm, soothing feeling that can last for hours.
    • Contains Capsaicin - this is what makes chili peppers hot. In addition to stimulating blood flow and providing heat.
    • If you prefer to apply TruePR™ via an applicator, it is also available as a 2 oz. roll-on
    $14.97 each
  • AloeCran on the Go! - Aloe & Cranberry Drink Mix
    AloeCran on the Go! - Aloe & Cranberry Drink Mix
    $14.97 each

    AloeCran on the Go! - Aloe & Cranberry Drink Mix

    • Delicious blend of USDA certified organic ACTIValoe® powder, PACran® whole cranberry powder and Fibersol®-2 soluble fiber (5g per serving).
    • Does not contain sugar, artificial sweeteners or preservatives.
    • Supports overall digestion while relieving occasional heartburn, constipation, gas and bloating and acting as a prebiotic.
    • Helps maintain healthy cholesterol, triglyceride and blood sugar levels.
    • Promotes urinary tract health and satiety.
    $14.97 each
  • TrueE - Complete Tocotrienol Complex
    TrueE - Complete Tocotrienol Complex

    TrueE - Complete Tocotrienol Complex

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    $22.97 each

    TrueE - Complete Tocotrienol Complex

    • Made with EVNol™ from Non-GMO, Sustainable Red Palm Fruit Oil
    • EVNol™ is a natural source of “traditional” vitamin E as well as other forms of vitamin E known as tocotrienols, which may be more potent in combination.
    • EVNol™ has scientifically backed benefits.
    • Supplementing with EVNol™ promotes cardiovascular, brain and liver health.
    • TrueE™ contains EVNol SupraBio™ which is better absorbed than regular tocotrienol oil.
    $22.97 each
  • TrueCoQ10 - Ubiquinol 50mg
    TrueCoQ10 - Ubiquinol 50mg

    TrueCoQ10 - Ubiquinol 50mg

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    $22.97 each

    TrueCoQ10 - Ubiquinol 50mg

    • TrueCoQ10™ contains the Kaneka QH™ brand of ubiquinol - which is the “active” form of CoQ10 and accounts for about 90% of the CoQ10 in the body of healthy adults.
    • TrueCoQ10™ is made with CoQH-CF™ technology which protects the ubiquinol from (i) crystalizing (aiding absorption) and (ii) oxidizing (maintaining potency).
    • Helps spark energy creation in cells and protect cells from free radical damage.
    • Supports normal heart rhythm and heart muscle integrity, helps promote blood circulation to the heart and the maintenance of heathy blood pressure levels.
    • Helps reduce oxidative stress associated with exercise.
    $22.97 each
  • TrueCoQ10  Ubiquinol 100mg
    TrueCoQ10  Ubiquinol 100mg

    TrueCoQ10 Ubiquinol 100mg

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    $34.97 each

    TrueCoQ10 Ubiquinol 100mg

    • TrueCoQ10™ contains the Kaneka QH™ brand of ubiquinol - which is the “active” form of CoQ10 and accounts for about 90% of the CoQ10 in the body of healthy adults.
    • TrueCoQ10™ is made with CoQH-CF™ technology which protects the ubiquinol from (i) crystalizing (aiding absorption) and (ii) oxidizing (maintaining potency).
    • Helps spark energy creation in cells and protect cells from free radical damage.
    • Supports normal heart rhythm and heart muscle integrity, helps promote blood circulation to the heart and the maintenance of heathy blood pressure levels.
    • Helps reduce oxidative stress associated with exercise.
    $34.97 each
  • TrueBerry7 - Super Fruit Drink Mix
    TrueBerry7 - Super Fruit Drink Mix

    TrueBerry7 - Super Fruit Drink Mix

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    $49.97 each

    TrueBerry7 - Super Fruit Drink Mix

    • Blends seven “Best in Class” super fruit extracts high in polyphenol antioxidants and other phytonutrients into a sugar free powder mix
    • Features: Cognigrape® Sicilian Grape, NeuroFactor™ Coffee Fruit, MegaNatural®-BP Grape Seed, Capros® Amla, CherryPure® Tart Cherry, AuroraBlue™ Blueberry and P40p® Pomegranate.
    • Helps promote memory, mood and alertness
    • Helps maintain normal cholesterol, triglyceride and blood pressure levels
    • Promotes joint and muscle recovery and blood sugar health, while protecting cells from oxidation damage
    $49.97 each
  • TrueVision - Eye Health Formula
    TrueVision - Eye Health Formula

    TrueVision - Eye Health Formula

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    $24.97 each

    TrueVision - Eye Health Formula

    • Contains Lutemax® 20/20, a natural source of lutein, RR-zeaxanthin and RS-zeaxanthin.
    • Also features Affron®EYE, a saffron extract standardized to consistently provide 3% crocin - the key vision health compound in saffron.
    • Helps promote macular pigment - this is the yellow pigment that acts as a protective filter against harmful blue light rays and oxidation damage.
    • Helps support retina health, helps maintain intraocular eye pressure levels and promotes better overall eye function.
    • Key benefits include helping central vision, color contrast, ability to see in low light, glare recovery and protection against age-related vision damage.
    $24.97 each
  • TrueSlim - Weight Management Support
    TrueSlim - Weight Management Support

    TrueSlim - Weight Management Support

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    $24.97 each

    TrueSlim - Weight Management Support

    • Morosil® may helps users lose excess pounds or maintain a healthy body weight.
    • Morosil® may help reduce the accumulation of fat in areas like the waist and hips.
    • Morosil® is believed to work by modulating gene expression factors related to lipid metabolism, helping to counteract fat accumulation.
    • Morosil® is extracted from Moro blood oranges grown in a small area in eastern Sicily and is meant to be used with sensible calorie intake and regular exercise.
    $24.97 each
  • TrueShine - Revitalizing Shampoo
    TrueShine - Revitalizing Shampoo

    TrueShine - Revitalizing Shampoo

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    $14.97 each

    TrueShine - Revitalizing Shampoo

    • Cleans hair without stripping moisture or irritating scalp
    • Helps protect hair structure
    • Helps maintain hair strength
    $14.97 each
  • TrueResveratrol - Antioxidant & Cellular Support
    TrueResveratrol - Antioxidant & Cellular Support
    $19.97 each

    TrueResveratrol - Antioxidant & Cellular Support

    • TrueResveratrol™ contains 75mg per serving of naturally fermented Veri-te™ trans-resveratrol (>98% pure trans-Resveratrol).
    • Made in Europe, Non-GMO
    • Veri-te™ resveratrol sets a new standard for purity and consistency, and is free from contaminants such as pesticides, toxic heavy metals and food allergens.
    • Resveratrol helps promote cognitive function, support bone health, and improve overall feelings of well-being.
    • Resveratrol also helps support cardiovascular health and blood sugar metabolism.
    • Resveratrol helps protect cells from oxidative stress, promotes better blood flow and supports a healthy inflammation response.
    $19.97 each
  • TrueReNu - Moisturizing Night Cream 1
    TrueReNu - Moisturizing Night Cream 1
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    TrueReNu - Moisturizing Night Cream

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    $19.97 each

    TrueReNu - Moisturizing Night Cream

    • Luxurious moisturizing night cream with seven clinically studied ingredients
    • Base of cream made from  avocado butter and oil, glycerin and moisturizing fatty acids
    • Ectoin® hydrates and helps to reduce appearance of wrinkles and crow’s feet
    • Phytospherix™ increases water absorption and retention helping smoothness, tone  and radiance
    • Ceramosides™ HP protects skin from water loss helping to promote elasticity, firmness and noticeably tighter pores
    $19.97 each
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  • TrueReGen - Drink Mix with Collagen & Ceramides
    TrueReGen - Drink Mix with Collagen & Ceramides
    $39.97 each

    TrueReGen - Drink Mix with Collagen & Ceramides

    • TrueReGen™ helps promote skin moisture helping to reduce the appearance of wrinkles and increase skin firmness, resulting in a more youthful appearance.
    • Naticol® Marine Collagen helps increase skin elasticity, radiance and reduces wrinkle visibility.
    • Myoceram™ Rice Ceramides helps to improve skin hydration throughout the entire body.
    • OptiMSM® sulfur helps improve skin elasticity, firmness and reduces facial wrinkle count.
    • TrueReGen™ is a sugar-free drink powder and has a delicious strawberry lemonade flavor.
    $39.97 each
  • TrueRecall - Promotes Memory, Concentration & Alertness
    TrueRecall - Promotes Memory, Concentration & Alertness
    $39.97 each

    TrueRecall - Promotes Memory, Concentration & Alertness

    • TrueRecall™ combines Synapsa® bacopa monnieri, PharmaGABA® natural GABA, Sensoril ashwagandha, and active forms of folate, vitamin B12 and vitamin B6.
    • Synapsa® helps promote spatial working memory, information retention and supports ability to concentrate.
    • PharmaGABA® is a natural source of gamma aminobutyric acid and helps to improve concentration and alertness very quickly.
    • Sensoril® helps to maintain normal levels of cortisol (the “stress hormone”), reducing the effects of stress and increasing mental acuity and concentration levels.
    • Quatrefolic® folate and the active forms of B12 and B6 help maintain a normal homocysteine level, protect brain cells and support cognitive function.
    $39.97 each
  • TrueProstate - Advanced Support for Prostate & Urinary Health
    TrueProstate - Advanced Support for Prostate & Urinary Health
    $39.97 each

    TrueProstate - Advanced Support for Prostate & Urinary Health

    • Helps reduce urinary frequency, urgency, straining and nocturia (nighttime frequency), while promoting bladder emptying and a stronger urination stream.
    • Helps protect prostate cells and tissue from free radical damage.
    • Phytopin® natural beta sitosterol and Flowens® cranberry extract help in numerous key measures of prostate and urinary health as determined by the gold standard IPSS scale.
    • AGEprost™ may help to reduce daytime and nighttime urination frequency
    • SelenoExcell® high selenium yeast, a Green tea extract rich in EGCG, and zinc (from TRAACS® as zinc bisglycinate chelate) provide antioxidant support.
    $39.97 each
  • TrueOsteo - Advanced Bone Support
    TrueOsteo - Advanced Bone Support

    TrueOsteo - Advanced Bone Support

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    $49.97 each

    TrueOsteo - Advanced Bone Support

    • TrueOsteo™ combines AlgaeCal® (USDA organic plant based calcium and mineral complex), Vitashine® vitamin D3, MenaQ7® vitamin K2, Sensoril® ashwangandha and Orgen-SI™ organic silica.
    • AlgaeCal® uniquely helps increase bone density - not just slow bone loss, like other calcium supplements.
    • MenaQ7® vitamin K2 is soy free and in a recent clinical study was shown to support greater bone density and bone strength.
    • MenaQ7® vitamin K2 also helps put calcium in its place - in bone and not in arteries.
    • Sensoril® supports normal levels of cortisol (the “stress hormone”), reducing the effects of stress and increasing mental acuity and concentration levels.
    $49.97 each
  • TrueOmega-3 - Pure & Potent Fish Oil
    TrueOmega-3 - Pure & Potent Fish Oil

    TrueOmega-3 - Pure & Potent Fish Oil

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    $17.97 each

    TrueOmega-3 - Pure & Potent Fish Oil

    • TrueOmega-3™ is made with AlaskOmega® fish oil, which exceeds all industry standards of purity and freshness and is from the USA.
    • TrueOmega-3™ contains a high potency concentrate - each serving of two small, easy-to-swallow soft gels provides 468mg of EPA and 350mg of DHA (combined 818mg).
    • To ensure “freshness,” extra steps are taken to prevent oxidation damage, maintain nutritional value and offer high sensory characteristics (deodorized, no burping).
    • 100% sourced from sustainable Wild Alaska Pollock from Alaska’s cold, clear Bering Sea.
    • Helps you maintain healthy triglyceride and blood pressure levels, enhances blood flow, promotes cognitive function, bone and vision health, and supports cardiovascular health.
    $17.97 each
  • TrueOC Quick Melt - Oral Care Probiotics with Aloe
    TrueOC Quick Melt - Oral Care Probiotics with Aloe
    $29.97 each

    TrueOC Quick Melt - Oral Care Probiotics with Aloe

    • TrueOC™ Quick Melt contains BLIS K12® and BLIS M18® two strains of the naturally occurring probiotic organism Streptococcus salivarius.
    • BLIS® M18 helps to reduce the overgrowth of bacteria that increases cavity risk and support reduced plaque formation.
    • BLIS® K12 helps protect against the overgrowth of bacteria that causes bad breath.
    • BLIS® K12 helps to promote upper respiratory, ear, nose and throat health - in children as well as adults.
    • ACTIValoe® is included because in the oral cavity, aloe vera promotes gum health by helping to reduce dental plaque and soothing gums.
    $29.97 each
  • TrueMulti with Iron - Whole Food MultiVitamin
    TrueMulti with Iron - Whole Food MultiVitamin
    $24.97 each

    TrueMulti with Iron - Whole Food MultiVitamin

    • TrueMulti™ with Iron is a true whole food multivitamin made from six organic plant sources and fortified with VitaShine® vegetarian vitamin D3 and active vitamin B12.
    • TrueMulti™ with Iron contains the Orgen® organic blend consisting of organic guava, organic lemon, organic curry leaves, organic amla, organic holy basil and organic annatto.
    • Unlike multivitamins made with synthetic vitamins produced in a lab, the plants used to make TrueMulti™ with Iron contain nutritional “cofactors” like those found in food.
    • Cofactors help support vitamin absorption and aid in vitamin utilization in the body.
    • TrueMulti™ With Iron is also available in the standard formula without iron.
    $24.97 each
  • TrueMilkThistle - NAC & Selenium
    TrueMilkThistle - NAC & Selenium

    TrueMilkThistle - NAC & Selenium

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    $17.97 each

    TrueMilkThistle - NAC & Selenium

    • TrueMilkThistle™ combines milk thistle (80% silymarin), N-acetyl cysteine (NAC) and SelenoExcell® high selenium yeast to promote healthy liver function.
    • While the liver helps protect you from toxins, milk thistle helps protect the liver from toxins.
    • Milk thistle also promotes new liver cell production.
    • N-acetyl cysteine (NAC) helps replenish glutathione and supports the detoxifying efforts of your liver.
    • SelenoExcell®, the gold standard in selenium, is used by your body as a catalyst to produce other antioxidants and enzymes crucial for detoxing and overall health.
    $17.97 each
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