Skip to content
FREE Shipping on Orders over $69
FREE Shipping on Orders over $69

New products Old

  • TrueSleek - Keratin Conditioner
    TrueSleek - Keratin Conditioner

    TrueSleek - Keratin Conditioner

    • Adds a silky look and feel to hair
    • Moisturizing conditioner increases hair softness and shine
    • Helps protect and strengthens hair
  • Brain Health Bundle
    Brain Health Bundle
    Sold out

    Brain Health Bundle

    • Features TruePS™, a phosphatidylserine supplement that supports multiple aspects of cognitive function and brain health
    • Phosphatidylserine is highly unstable and degrades quickly but stabilized Sharp PS® Green has been shown to retain potency and not degrade for 24 months
    • Features TrueRecall™, an original formulation with three extracts that help promote spatial working memory, information retention and focus, maintain normal levels of cortisol, and support cognitive function and a balanced mood.
    • TrueRecall™ combines bacopa monnieri, natural GABA, ashwagandha, and active forms of folate, vitamin B6 and B12 to help promote memory, concentration, and alertness
  • Healthy Digestion Bundle
    Healthy Digestion Bundle

    Healthy Digestion Bundle

    • Features AloeCran™, a delicious blend of USDA certified organic ACTIValoe® powder, PACran® whole cranberry powder and Fibersol®-2 soluble fiber
    • Features TrueLife PB™, a probiotic and prebiotic blend that contains 30 billion probiotic cells per capsule from six plant-based, non-GMO probiotic strains combined with two prebiotics for additional nutritional support
    • Features TrueEZ-D™, a broad-spectrum digestive enzyme formula that helps support overall digestion process which can improve many aspects of health and energy levels
    • Supports overall digestion and helps balance stomach acid levels, promote regularity, relieves occasional bloating and gastrointestinal discomfort, and helps maintain healthy cholesterol, triglyceride, and blood sugar levels
    • Aids in the digestion of a broad range of foods and nutrients including proteins, fats, carbohydrates, dairy, and hard to digest foods like legumes, cruciferous vegetables, and cereal grains
  • Heart Health Bundle
    Heart Health Bundle

    Heart Health Bundle

    • Features TrueBP™, an original formulation with three herbal extracts that help maintain normal blood pressure.
    • Features TrueCoQ10™, made with CoQH-CF technology which protects the ubiquinol from crystallizing (aiding absorption) and oxidizing (maintaining potency).
    • Features TrueCirc™, an original formulation with three herbal extracts that help promote cardiovascular, brain, and liver health
    • Helps maintain healthy levels of cholesterol and blood pressure, promote artery health, and blood flow, enhance capillary circulation and protect against oxidation damage
  • Vision Support Bundle
    Vision Support Bundle

    Vision Support Bundle

    • Features TrueVision™, a NatureCity® original formulation that combines lutein and zeaxanthin isomers (from marigold flower) and saffron extracts that can help support your eye health
    • Features TrueAsta™, a natural astaxanthin supplement containing the premier scientifically backed astaxanthin, AstaReal
    • Helps promote macular pigment (the yellow pigment that protects against blue light rays), support retina health, maintain healthy intraocular eye pressure levels, and promotes better overall eye function
    • Helps reduce eye fatigue and strain, and promote endurance and sustained energy
  • Total Joint Support Bundle
    Total Joint Support Bundle

    Total Joint Support Bundle

    • Features TrueAloe™, a 100% USDA certified organic Aloe vera extract processed using Dr. Ivan Danhof’s patented method to maximize nutritional content
    • Features TrueJoint FLX™, a NatureCity® original formulation that combines four scientifically backed ingredients that can help comfort your joints and muscle
    • Features TruePR™, which contains FDA approved ingredients to temporarily relieve minor arthritis pain and simple backache, bruises, stiff joints, muscle strains, and sprains
    • Helps support joints and muscles so you perform everyday activities more comfortably, helps promote mobility and flexibility, and helps support healthy cartilage and connective tissue
  • Herbal Power Bundle
    Herbal Power Bundle

    Herbal Power Bundle

    • Features TrueAloe™, a 100% USDA certified organic Aloe vera extract processed using Dr. Ivan Danhof’s patented method to maximize nutritional content
    • Features TrueCurcumin™, a highly absorbable turmeric oil and curcumin extract that contains the patented BCM-95® curcumin ingredient which bolsters absorption and potency by combining curcumin with turmeric oils
    • The Herbal Power Package can help you: promote a healthy inflammation response, promote greater mobility, support a balanced mood and cognitive function, and promote gastrointestinal health and better immune system function
  • TrueE - Complete Tocotrienol Complex
    TrueE - Complete Tocotrienol Complex

    TrueE - Complete Tocotrienol Complex

    • Made with EVNol™ from Non-GMO, Sustainable Red Palm Fruit Oil
    • EVNol™ is a natural source of “traditional” vitamin E as well as other forms of vitamin E known as tocotrienols, which may be more potent in combination.
    • EVNol™ has scientifically backed benefits.
    • Supplementing with EVNol™ promotes cardiovascular, brain and liver health.
    • TrueE™ contains EVNol SupraBio™ which is better absorbed than regular tocotrienol oil.
  • TrueCoQ10 - Ubiquinol 50mg
    TrueCoQ10 - Ubiquinol 50mg

    TrueCoQ10 - Ubiquinol 50mg

    • TrueCoQ10™ contains the Kaneka QH™ brand of ubiquinol - which is the “active” form of CoQ10 and accounts for about 90% of the CoQ10 in the body of healthy adults.
    • TrueCoQ10™ is made with CoQH-CF™ technology which protects the ubiquinol from (i) crystalizing (aiding absorption) and (ii) oxidizing (maintaining potency).
    • Helps spark energy creation in cells and protect cells from free radical damage.
    • Supports normal heart rhythm and heart muscle integrity, helps promote blood circulation to the heart and the maintenance of heathy blood pressure levels.
    • Helps reduce oxidative stress associated with exercise.
  • TrueCoQ10  Ubiquinol 100mg
    TrueCoQ10  Ubiquinol 100mg

    TrueCoQ10 Ubiquinol 100mg

    • TrueCoQ10™ contains the Kaneka QH™ brand of ubiquinol - which is the “active” form of CoQ10 and accounts for about 90% of the CoQ10 in the body of healthy adults.
    • TrueCoQ10™ is made with CoQH-CF™ technology which protects the ubiquinol from (i) crystalizing (aiding absorption) and (ii) oxidizing (maintaining potency).
    • Helps spark energy creation in cells and protect cells from free radical damage.
    • Supports normal heart rhythm and heart muscle integrity, helps promote blood circulation to the heart and the maintenance of heathy blood pressure levels.
    • Helps reduce oxidative stress associated with exercise.
  • TrueBerry7 - Super Fruit Drink Mix
    TrueBerry7 - Super Fruit Drink Mix

    TrueBerry7 - Super Fruit Drink Mix

    • Blends seven “Best in Class” super fruit extracts high in polyphenol antioxidants and other phytonutrients into a sugar free powder mix
    • Features: Cognigrape® Sicilian Grape, NeuroFactor™ Coffee Fruit, MegaNatural®-BP Grape Seed, Capros® Amla, CherryPure® Tart Cherry, Organic ElderMune® Elderberry and P40p® Pomegranate
    • Helps promote memory, mood, alertness, and supports immune health
    • Helps maintain normal cholesterol, triglyceride and blood pressure levels
    • Promotes joint and muscle recovery and blood sugar health, while protecting cells from oxidation damage
  • TrueVision - Eye Health Formula
    TrueVision - Eye Health Formula

    TrueVision - Eye Health Formula

    • Contains Lutemax® 20/20, a natural source of lutein, RR-zeaxanthin and RS-zeaxanthin.
    • Also features Affron®EYE, a saffron extract standardized to consistently provide 3% crocin - the key vision health compound in saffron.
    • Helps promote macular pigment - this is the yellow pigment that acts as a protective filter against harmful blue light rays and oxidation damage.
    • Helps support retina health, helps maintain intraocular eye pressure levels and promotes better overall eye function.
    • Key benefits include helping central vision, color contrast, ability to see in low light, glare recovery and protection against age-related vision damage.
  • TrueSlim - Weight Management Support
    TrueSlim - Weight Management Support

    TrueSlim - Weight Management Support

    • Morosil® may helps users lose excess pounds or maintain a healthy body weight.
    • Morosil® may help reduce the accumulation of fat in areas like the waist and hips.
    • Morosil® is believed to work by modulating gene expression factors related to lipid metabolism, helping to counteract fat accumulation.
    • Morosil® is extracted from Moro blood oranges grown in a small area in eastern Sicily and is meant to be used with sensible calorie intake and regular exercise.
  • TrueShine - Revitalizing Shampoo
    TrueShine - Revitalizing Shampoo

    TrueShine - Revitalizing Shampoo

    • Cleans hair without stripping moisture or irritating scalp
    • Helps protect hair structure
    • Helps maintain hair strength
  • TrueResveratrol - Antioxidant & Cellular Support
    TrueResveratrol - Antioxidant & Cellular Support

    TrueResveratrol - Antioxidant & Cellular Support

    • TrueResveratrol™ contains 75mg per serving of naturally fermented Veri-te™ trans-resveratrol (>98% pure trans-Resveratrol).
    • Made in Europe, Non-GMO
    • Veri-te™ resveratrol sets a new standard for purity and consistency, and is free from contaminants such as pesticides, toxic heavy metals and food allergens.
    • Resveratrol helps promote cognitive function, support bone health, and improve overall feelings of well-being.
    • Resveratrol also helps support cardiovascular health and blood sugar metabolism.
    • Resveratrol helps protect cells from oxidative stress, promotes better blood flow and supports a healthy inflammation response.
  • TrueMilkThistle - Liver Health Support
    TrueMilkThistle - Liver Health Support

    TrueMilkThistle - Liver Health Support

    • TrueMilkThistle™ combines milk thistle (80% silymarin), N-acetyl cysteine (NAC) and SelenoExcell® high selenium yeast to promote healthy liver function.
    • While the liver helps protect you from toxins, milk thistle helps protect the liver from toxins.
    • Milk thistle also promotes new liver cell production.
    • N-acetyl cysteine (NAC) helps replenish glutathione and supports the detoxifying efforts of your liver.
    • SelenoExcell®, the gold standard in selenium, is used by your body as a catalyst to produce other antioxidants and enzymes crucial for detoxing and overall health.
  • TrueRecall - Promotes Memory, Concentration and Alertness
    TrueRecall - Promotes Memory, Concentration and Alertness

    TrueRecall - Promotes Memory, Concentration and Alertness

    • TrueRecall™ combines Synapsa® bacopa monnieri, PharmaGABA® natural GABA, Sensoril ashwagandha, and active forms of folate, vitamin B12 and vitamin B6.
    • Synapsa® helps promote spatial working memory, information retention and supports ability to concentrate.
    • PharmaGABA® is a natural source of gamma aminobutyric acid and helps to improve concentration and alertness very quickly.
    • Sensoril® helps to maintain normal levels of cortisol (the “stress hormone”), reducing the effects of stress and increasing mental acuity and concentration levels.
    • Quatrefolic® folate and the active forms of B12 and B6 help maintain a normal homocysteine level, protect brain cells and support cognitive function.
  • TrueProstate - Advanced Support for Prostate and Urinary Health
    TrueProstate - Advanced Support for Prostate and Urinary Health

    TrueProstate - Advanced Support for Prostate and Urinary Health

    • Helps reduce urinary frequency, urgency, straining and nocturia (nighttime frequency), while promoting bladder emptying and a stronger urination stream.
    • Helps protect prostate cells and tissue from free radical damage.
    • Phytopin® natural beta sitosterol and Flowens® cranberry extract help in numerous key measures of prostate and urinary health as determined by the gold standard IPSS scale.
    • AGEprost™ may help to reduce daytime and nighttime urination frequency
    • SelenoExcell® high selenium yeast, a Green tea extract rich in EGCG, and zinc (from TRAACS® as zinc bisglycinate chelate) provide antioxidant support.
  • TrueOsteo+ Plant Based Bone Support With Stress Support
    TrueOsteo+ Plant Based Bone Support With Stress Support

    TrueOsteo+ Plant Based Bone Support With Stress Support

    • TrueOsteo™ combines AlgaeCal® (USDA organic plant based calcium and mineral complex), Vitashine® vitamin D3, MenaQ7® vitamin K2, Sensoril® ashwangandha and Orgen-SI™ organic silica.
    • AlgaeCal® uniquely helps increase bone density - not just slow bone loss, like other calcium supplements.
    • MenaQ7® vitamin K2 is soy free and in a recent clinical study was shown to support greater bone density and bone strength.
    • MenaQ7® vitamin K2 also helps put calcium in its place - in bone and not in arteries.
    • Sensoril® supports normal levels of cortisol (the “stress hormone”), reducing the effects of stress and increasing mental acuity and concentration levels.
  • TrueOmega-3 - Pure and Potent Fish Oil
    TrueOmega-3 - Pure and Potent Fish Oil

    TrueOmega-3 - Pure and Potent Fish Oil

    • TrueOmega-3™ is made with AlaskOmega® fish oil, which exceeds all industry standards of purity and freshness and is from the USA.
    • TrueOmega-3™ contains a high potency concentrate - each serving of two small, easy-to-swallow soft gels provides 468mg of EPA and 350mg of DHA (combined 818mg).
    • To ensure “freshness,” extra steps are taken to prevent oxidation damage, maintain nutritional value and offer high sensory characteristics (deodorized, no burping).
    • 100% sourced from sustainable Wild Alaska Pollock from Alaska’s cold, clear Bering Sea.
    • Helps you maintain healthy triglyceride and blood pressure levels, enhances blood flow, promotes cognitive function, bone and vision health, and supports cardiovascular health.
  • TrueOC Quick Melt - Oral Care Probiotics with Aloe
    TrueOC Quick Melt - Oral Care Probiotics with Aloe

    TrueOC Quick Melt - Oral Care Probiotics with Aloe

    • TrueOC™ Quick Melt contains BLIS K12® and BLIS M18® two strains of the naturally occurring probiotic organism Streptococcus salivarius.
    • BLIS® M18 helps to reduce the overgrowth of bacteria that increases cavity risk and support reduced plaque formation.
    • BLIS® K12 helps protect against the overgrowth of bacteria that causes bad breath.
    • BLIS® K12 helps to promote upper respiratory, ear, nose and throat health - in children as well as adults.
    • ACTIValoe® is included because in the oral cavity, aloe vera promotes gum health by helping to reduce dental plaque and soothing gums.
  • TrueJoint FLX - Joint and Muscle Support
    TrueJoint FLX - Joint and Muscle Support

    TrueJoint FLX - Joint and Muscle Support

    • Helps comfort joints and muscles and support function during everyday activities
    • Helps promote mobility and flexibility
    • Helps promote healthy cartilage and connective tissue
    • Helps support range of motion
    • May start to work in the first week, with optimal benefits achieved with continued use
  • TrueHNS - Keratin, Biotin and Bamboo Silica
    TrueHNS - Keratin, Biotin and Bamboo Silica

    TrueHNS - Keratin, Biotin and Bamboo Silica

    • TrueHNS™ is formulated to help strengthen and improve the appearance of your hair, nails and skin.
    • Cynatine® HNS is a biologically active source of keratin protein - which plays an important structural role in hair, nails and skin.
    • Cynatine® HNS has been shown to help increase hair shine and brightness, reduce hair breakage, and improve nail strength (reduce tendency to break) and luster.
    • Cynatine® HNS positively influences four key biological mechanisms important in protecting aging skin, helping to improve moisture, elasticity and radiance while decreasing the appearance of wrinkles.
    • Plant sourced biotin and silicon support the keratin structure of healthy hair, nails and skin.
  • TruePS - Stabilized Phosphatidylserine
    TruePS - Stabilized Phosphatidylserine

    TruePS - Stabilized Phosphatidylserine

    • TruePS™ features stabilized soy-free Sharp PS® Green, a phosphatidylserine (PS), which is a nutrient that supports multiple aspects of cognitive function and brain health.
    • PS is a type of fat that’s a crucial building block for brain cell membranes. Without a steady supply of PS, brain cells are more prone to malfunction.
    • The health benefits of PS have been supported by over 30 clinical studies. Sharp PS® helps improve concentration, memory, attention, learning, behavior and stress management.
    • PS supplements may help slow age-related mental decline.
    • PS is highly unstable and degrades quickly. Stabilized Sharp PS® Green has been shown to retain potency and not degrade for the full 24 months from manufacture to expiration.
×