We appreciate your thoughts on the Club, here's our perspective.... for starters, we believe that even our regular single bottle price offers great value. Take for example, our TrueOsteo bone health product - if you purchased the key ingredients separately, you''d likely pay much more that our single bottle price. Plus, you don't have to be a Club Member to enjoy quantity discounts (up to 20% savings), or our Subscribe & Save program (save an extra 10%). Yes, clients who to choose to invest in a Club Membership can save even more, but we try to provide savings in many different ways, to offer clients the most flexibility. We hope this helps clarify our approach, and we're certainly grateful to have you as a client!