Privacy policy

NatureCity® Privacy Policy

Effective Date: October 1, 2025

Welcome to www.naturecity.com. This website (the “Site”) is owned and operated by NatureCity®, LLC (“NatureCity,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you interact with our Site, mobile applications, social media, and other related services (collectively, the “Services”). By using our Services, you agree to this Privacy Policy.

Privacy Policy Application

This Privacy Policy applies whenever we collect personal information from or about you through our website, applications, digital ads, content, promotions, surveys, social media pages, or by phone, mail, or email. It also applies to our affiliated programs, including subscription services and bonus or loyalty programs. This policy covers how we handle information across the United States, United Kingdom, Ireland, Australia, New Zealand, and other regions where we may make our product (s) available.

Collection of Data

Personal Information You Provide

We collect the information you voluntarily share with us, including:

  • Your name, shipping and billing address, email address, phone number, and account login details;
  • Payment information (processed securely through Shopify or other providers);
  • Demographic information such as age, gender, and survey responses;
  • Communications you send to us (e.g., emails, phone calls, chat messages, social media interactions, product reviews, and contest entries).

This information is collected when you make a purchase, create an account, sign up for our emails, participate in a promotion, contact customer service, or otherwise engage with NatureCity.

Information Collected Automatically

When you use our Services, we automatically collect certain information, such as:

  • Device details (IP address, browser type, operating system, time zone);
  • Site usage data (pages visited, products viewed, click behavior, and purchase history);
  • Identifiers (cookies, advertising IDs, and pixel tags);
  • Interactions with our emails and ads.

This data helps us operate, secure, and improve our Services and deliver relevant offers.

Cookies, Pixels & Tracking Technologies

We and our partners use cookies, web beacons, pixels, and similar tools to enhance your experience and analyze how our Services are used.

Types of cookies we use:

  • Essential cookies – enable core functions like checkout and account login.
  • Performance and Analytics cookies – help us understand site traffic and improve usability.
  • Functional cookies – remember preferences and customizations.
  • Advertising cookies – used by us and partners for personalized ads and campaign measurement.

You can manage or disable cookies in your browser or through our on-site cookie preferences tool. Disabling cookies may limit certain features.

Information from Other Sources

We may combine data collected directly with information from:

  • Social media platforms (Facebook®, Instagram®, TikTok®, X®, YouTube®);
  • Advertising and analytics partners (Meta, Google, TikTok);
  • Shipping carriers, data aggregators, and marketing partners;
  • Public databases or third-party services that help us update contact details or enhance our records.

How We Use the Information Collected

We use your information for legitimate business purposes, including to:

  • Process orders, deliver products, and manage subscriptions;
  • Communicate about orders, shipping, returns, and customer support;
  • Provide account access and security verification;
  • Send marketing communications and special offers (if you consent);
  • Personalize your shopping experience and recommend products;
  • Analyze site performance, marketing effectiveness, and customer preferences;
  • Detect and prevent fraud or unauthorized activity;
  • Comply with laws and regulations; and
  • Carry out any purpose disclosed at the time you provide information or to which you consent.

We may also create de-identified or aggregated data for research, analytics, and reporting.

Information Shared with Third Parties

Service Providers

We use trusted service providers that help us host our website, process payments, provide customer support, and perform analytics and marketing. These include:

  • Shopify for e-commerce and payment processing;
  • Recharge for subscription management;
  • Klaviyo for email marketing;
  • Yotpo and Reviews.io for reviews and loyalty programs;
  • Meta (Facebook and Instagram) for advertising and analytics;
  • Google (Analytics, Ads, and YouTube);
  • TikTok for advertising and engagement tracking;

 In addition to the specific partners listed above, we also work with other trusted service providers and technology platforms that help us operate and improve our business. These may include partners that provide web hosting, customer service tools, shipping and fulfillment, payment and fraud prevention, customer engagement or chat technology, pop-up and marketing integrations, data analytics, and site optimization.

All third-party providers are contractually required to protect your information, use it only for the purposes for which we share it, and comply with applicable privacy and data protection laws. We may update our service providers periodically as we enhance our technology or add new features, but any new partners are subject to the same strict data protection standards.

Advertising and Analytics Partners
We work with a few trusted advertising and analytics partners to help us understand how people use our website, measure the performance of our marketing, and share offers that may be of interest to you. These partners may use cookies, tags, or pixels to collect information about your activity on our Site and other websites over time.

Our primary partners include:

  • Meta (Facebook and Instagram)
  • Google (Ads, Analytics, and YouTube)
  • TikTok
  • Microsoft (Bing Ads and Clarity)
  • Amazon and Walmart

Each of these companies has its own privacy policy that explains how they collect and use data through their platforms. We receive only limited information from these partners—such as advertising insights or order details needed to complete purchases or measure campaign results. We do not use information from Amazon or Walmart for marketing unless you interact with us directly through our website or subscribe to our communications.

You can manage or opt out of personalized advertising by adjusting your cookie preferences on our Site, changing your ad settings within these platforms, or visiting https://optout.aboutads.info.

NatureCity does not sell personal information for monetary value, but some of this data sharing may be considered “sharing” under the California Privacy Rights Act (CPRA). You can opt out at any time by contacting privacy@naturecity.com with “Do Not Sell or Share My Information” in the subject line.

Business Transfers and Legal Requirements

We may disclose information:

  • To comply with legal processes or regulatory requests;
  • To protect our rights, property, and customers;
  • As part of a merger, sale, or corporate reorganization.

Cookies and Do Not Sell or Share Rights

We do not sell personal information for money. However, some sharing with advertising and analytics partners may qualify as “sharing” under the California Privacy Rights Act (CPRA) and similar laws. You can opt out by:

  • Adjusting cookie settings on our site;
  • Emailing privacy@naturecity.com with “Do Not Sell or Share My Information” in the subject line; or
  • Following the opt-out links listed above.

Sensitive Personal Information

We only use sensitive personal information (such as payment card details or login credentials) as necessary to provide our Services or as required by law. We do not use such data for secondary purposes like marketing or profiling.

Our Commitment to Secure Ordering

We employ reasonable technical and organizational measures to protect your information from loss, misuse, and unauthorized access. Although no system is completely secure, we regularly review our safeguards and limit access to authorized personnel only. Your personal information is stored primarily in the United States and may be processed by service providers in other countries.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods typically range from 3 to 7 years, depending on the data type.

International Users and Data Transfers

If you access our Services from outside the United States, please note that your data may be transferred to and processed in the U.S. and other jurisdictions. We comply with applicable laws regarding cross-border data transfers, including the EU-U.S. and UK-U.S. Data Privacy Frameworks and Standard Contractual Clauses as approved by the European Commission. By using our Services, you consent to these transfers.

Privacy Rights

For EU and UK Residents

You have the right to access, correct, delete, restrict, or object to our processing of your personal data. You may also withdraw consent at any time or request data portability. If you believe we have violated applicable law, you may contact your local data protection authority.

For U.S. and Other Jurisdictions

Depending on where you live, you may have similar rights under state or national laws, including the right to:

  • Know what personal information we collect and how it’s used;
  • Request access or deletion;
  • Opt out of data sharing for targeted advertising;
  • Correct inaccurate data; and
  • Not be discriminated against for exercising your rights.

To exercise any of these rights, please contact us at privacy@naturecity.com or call 1-800-593-2563. We may require identity verification before processing your request.

Children’s Privacy

Our Services are not intended for children under the age of 13 (or the minimum age required by local law). We do not knowingly collect personal information from children. If we become aware that we have inadvertently received such data, we will delete it promptly.

Profiling and Automated Decision-Making

We may use automated tools to analyze customer behavior and preferences for marketing or product recommendations. These tools do not make decisions that produce legal or significant effects on you. You may opt out of profiling for marketing purposes by contacting us.

Third-Party Websites and Social Media Integrations

Our Services may include links to third-party sites or integrations with social platforms such as Facebook, Instagram, YouTube, TikTok, and X. These third parties may collect information independently. We encourage you to review their privacy policies:

We are not responsible for the privacy practices of these third parties.

Your Consent and Policy Changes

By using our Services, you agree to the terms of this Privacy Policy. We may update this Policy periodically to reflect changes in our practices or legal requirements. The updated Policy will be posted on this page with a new Effective Date. Your continued use of our Services after changes are posted constitutes your acceptance.

SMS/Text Messaging Privacy

When you opt in to receive SMS messages from us, we collect your mobile phone number and opt-in consent. We use this information solely to send you:

  • Order confirmations and shipping updates
  • Customer service responses
  • Delivery notifications
  • Product usage guidance

We do not share, sell, or rent your mobile phone number to third parties or affiliates for marketing or promotional purposes. Your mobile information is kept confidential and used only for the purposes you consented to.

SMS / Text Messaging Consent Data

All categories of personal data described in this Privacy Policy exclude text messaging originator opt-in data and consent. Your SMS opt-in data and consent will not be shared with, sold to, or disclosed to any third party for any purpose, including marketing.

Information About Us and Contact Details

NatureCity®, LLC
900 Broken Sound Parkway NW, Suite 380
Boca Raton, Florida 33487 USA
Email: privacy@naturecity.com
Phone: 1-800-593-2563

If you require this Policy in an alternative format for accessibility, please contact us using the information above. We will make reasonable efforts to provide it in a format you can access.