Lutemax® 20/20: A Natural Source of Lutein, RR-Zeaxanthin
Your eyes are a magnet for harmful "blue light" rays from many different light sources – including sunlight. Each time your eyes are exposed to light, you are vulnerable to oxidation and free radical damage.
Over a lifetime, this damage accumulates and gradually takes its toll on your vision. And as it turns out, the part of your eye most vulnerable to blue light damage is the central portion of the retina which contains the macula.
This is important because these parts of your eyes make high resolution and central vision possible.
So how do you protect your eyes from damaging blue light? Your body uses a combination of three antioxidant-like nutrients known as carotenoids: lutein, RR-zeaxanthin and RS-zeaxanthin (also called “meso-zeaxanthin”).
Together these nutrients combine to form the protective yellow pigment known as macular pigment. Since your body can’t produce these nutrients, your eyes depend on you to provide them from food and/or supplements.
And it’s very hard to get adequate amounts of lutein, RR-zeaxanthin and RS-zeaxanthin from diet alone – particularly the zeaxanthin isomers.
With TrueVision™ you get all three nutrients from a natural source thanks to Lutemax® 2020. This botanical extract is made from marigolds, which are orange yellowish sun-loving flowers that resemble carnations.
This common garden flower contains all three of the hard-to-get vision nutrients – lutein, RR-zeaxanthin and RS-zeaxanthin. And while some supplement makers extract lutein from marigolds, until recently no one included the RR-zeaxanthin and RS-zeaxanthin – which are more challenging to deliver.
This changed thanks to the introduction of the award winning Lutemax® 2020 marigold extract, which is manufactured in India under a fully integrated supply chain. For the first time, you have a dependable natural source of lutein, RR-zeaxanthin and RS-zeaxanthin that helps protect your vision each day.
In addition to uniquely providing all three vision helping nutrients, Lutemax® 2020 is made with a patent-pending coating that protects these nutrients from exposure to oxygen, light and moisture – all of which can degrade nutrient concentration and potency.
Better yet, this coating helps to ensure the lutein, RR-zeaxanthin and RS-zeaxanthin is not released in the stomach, but rather in the intestines to maximize absorption of these precious nutrients.
Affron®EYE: The Premier Saffron Extract for Vision Health
As you may know, saffron is the world’s most expensive spice. It costs a lot because harvesting saffron requires a labor intensive hand-picking process.
The saffron spice comes from crocus sativus flowers. Each flower produces three stigmas (or threads) which are hand-picked from the blossom. The stigmas are then dried and fermented slightly to produce saffron.
And it takes about 14,000 of these stigmas to produce only one ounce of saffron – which explains the high price. As a result, the temptation to adulterate or “imitate” saffron has been going on for hundreds of years.
It’s not always easy to look at saffron powder and determine if it’s real. That’s why if you’re buying saffron for cooking, you should always buy saffron threads and not powder.
For TrueVision™, we’ve spent a lot of time looking for a reliable quality source of saffron. And the best we found is called Affron®EYE.
You’ll find that there’s a lot to like about Affron®EYE – but perhaps most important is it was specifically designed for eye health. Each 20mg serving provides 3% of the key saffron compound known as crocin.
Crocin is the most crucial nutrient in saffron to support vision health. Once in your stomach, crocin is converted to crocetin, which your body rapidly absorbs through the intestines and delivers to target areas like the retina.
From there it goes to work…
…helping to protect photoreceptor cells in the retina from oxidative stress…
…helping to promote blood flow in the retina and surrounding areas…
... helping to promote better oxygen delivery in the eye.
You’ll also be pleased with the purity of Affron®EYE and the great care taken in growing the saffron.
Our supplier partner, Pharmactive, has its own saffron fields in the plateau La Mancha, a beautiful part of central Spain with fertile soil.
Only traditional farming methods are used in the cultivation of saffron – and flowers are hand picked at peak potency.
Pharmactive is fully integrated, so it handles every step of production locally in Spain, right down to final shipping to us.
The result is potent, hygienically clean, premium saffron powder that’s perfect for the TrueVision™ formula.