Finding the right supplements and a brand you can trust can feel overwhelming. How do you know which ones truly care about your health? In this episode of the NatureCity Podcast, host and CEO Carl Pradelli shares his 3rd essential tip for buying dietary supplements: know who owns and runs the brand - and why the brand exists.
Carl explains why transparency, integrity, and experience matter more than ever in a marketplace filled with counterfeit and fraudulent products, subpar formulas and low-quality imitators. You’ll learn how to spot red flags, avoid wasted money, and confidently choose quality supplements that help you.
Whether you’re new to natural health or a long-time supplement user, this insider advice from a 24-year industry veteran helps you become a more informed and empowered consumer.
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WHAT YOU’LL LEARN:
- Why the people behind a supplement company matter.
- Brands with nothing to hide, hide nothing, and share ingredient sources, manufacturing details, and consumer friendly policies.
- Why it can take years in the industry to figure out who in the supply chain can be trusted, and deliver for you
- How mergers, investor buyouts, and rebranding can change product quality almost overnight.
- What the length of a money back guarantee reveals about a company’s confidence in its products.
Don’t miss the earlier deep-dive:
The #1 Tip for Choosing Quality Supplements: https://www.youtube.com/watch?v=lpXEJXxtnvU
Why the supplement manufacturer matters more than the brand: https://www.youtube.com/watch?v=fSRqjG-M8FY
⏱️ TIMESTAMPS:
00:00 – Welcome to the NatureCity Podcast + Tip #3 Introduction
00:50 – Why supplement shopping is confusing (and how NatureCity began)
01:59 – The truth about regulation and online supplement sales
03:10 – Tip #3 explained: Know who owns and runs the brand
04:54 – How transparency builds trust and protects consumers
05:42 – Why guarantees reveal a brand’s confidence in its products
06:10 – When companies sell out—and how quality can decline
07:03 – Carl’s personal reflection on legacy and keeping NatureCity’s standards
07:19 – Wrap-up + where to find previous tips
