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Heart, Brain, & Joint Support

High potency fish oil with AquaCelle® delivery system, which can enhance omega-3 absorption and bioavailability (EPA up to 3.7x and DHA up to 7.1x). Sourced from sustainable Wild Alaska Pollock. Carefully filtered to remove unwanted pollutants and toxins. Exceeds fish oil standards for purity and freshness. Easy to swallow soft gels.
  • Helps you maintain already-healthy triglyceride and blood pressure levels, and support cardiovascular health
  • Helps support cognitive function, vision, and bone health
  • Combined 910mg of EPA and DHA per serving to help optimize omega-3 fatty acid levels, which supports healthy aging
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Pure and Potent Fish Oil – with up to 6.0x Better Omega-3 Absorption

The two key omega-3 fatty acids from fish oil, EPA and DHA, are widely regarded as important to healthy aging and living well.

The many benefits of EPA and DHA start with supporting heart and brain health, and extend to your vision, joint health, bone health, skin appearance,  blood pressure and more.

The newest generation of our TrueOmega-3 fish oil is designed to help you optimize levels of EPA and DHA circulating in your blood.

TrueOmega-3 sets a new standard for EPA and DHA supplements by combining AlaskOmega® fish oil with the novel AquaCelle® delivery system to greatly enhance omega-3 absorption and bioavailability by up to 6.0x in total.

Each serving of TrueOmega-3 gives you a combined 910mg of EPA and DHA in 2 easy-to-swallow soft gels. Adding AquaCelle® to the mix has been found to:

  • Increase absorption of EPA by up to 3.7x
  • Increase absorption of DHA by up to 7.1x

This is compared to standard fish oil, without requiring a high-fat meal. So with TrueOmega-3, no longer do you have to worry about taking fish oil with a fatty meal to increase absorption.

Better yet, in studies AquaCelle® essentially eliminated what’s the #1 complaint of individuals taking fish oil, which is burps, or “fishy reflux” and aftertaste.

AquaCelle® works by replicating the body’s natural way of digesting and absorbing fats, which is by forming “micelles” that effectively help carry fats and fat soluble vitamins through the small intestine.

AquaCelle® is completely natural – and made from olive, coconut and castor oils, and lecithin.  

In TrueOmega-3, we pair AquaCelle with premium quality AlaskOmega® fish oil.

We use AlaskOmega® fish oil because:

1) it’s from a sustainable fishery,

2) it’s carefully filtered to remove heavy metals, pollutants and other impurities, and

3) precautionary steps are taken to ensure the oil stays “fresh”, and does not oxidize and lose nutritional value.

AlaskOmega® is 100% sourced from Wild Alaska Pollock (cod family) from the Alaska’s cold, clear Bering Sea, considered one of the best-managed and sustainable fisheries in the world.

After the fish oil is extracted, it goes through a molecular distillation filtration to remove PCBs, dioxins, chlorinated organic pollutants, and toxic heavy metals.

This ensures the fish oil exceeds industry standards of purity.

In addition, it’s considered to be “top notch” in freshness because of extremely low Total Oxidation (TOTOX) and Peroxide Value (PV) values.

In addition to protecting against oxidation risk, these industry leading values produce a fish oil with high sensory characteristics (deodorized, no burping).

The combination of AlaskOmega® and AquaCelle® makes TrueOmega-3 the ideal omega-3 fish oil supplement. 

AlaskOmega® – #1 in Freshness, From Sustainable Bering Sea Fishery

Overfishing of the oceans is something we all should be mindful of, which is why when seeking a fish oil supplement you should make sure it’s from a sustainable source, that is also pure, potent and fresh.

The fish oil from AlaskOmega® passes all of these tests with flying colors.

AlaskOmega® fish oil comes from Wild Alaska Pollock (codfish family) caught in Alaska’s cold, clear Bering Sea. The Alaska Pollock fishery is considered one of the best managed fisheries of the world thanks to a holistic approach developed over 40 years.  

For example, a recent assessment of the annual catch of Pollock Biomass found that just 15% of all Pollock Biomass was caught during the year, keeping the fishery healthy, robust and growing. In fact, in the following year, it was found that Alaskan Pollock Biomass had increased by an impressive 65%.

What’s more, Alaskan Pollock are caught with mid water, pelagic trawls, NOT destructive demersal bottom trawls that can harm marine natural resources. This also results in less than 1% bycatch of non-target species.

Reflecting these practices, AlaskOmega® fish oil is certified as sustainable by the Marine Stewardship Council (MSC), considered by many to be the gold standard of sustainability certification. The MSC certification also covers Chain of Custody and Traceability.

Alaskan Pollock are typically 12 to 20 inches in length and ½ to 2 pounds in weight. Using small fish is a great starting point because they don’t have nearly the toxin buildup of larger, more fatty fish like salmon or tuna.

However, even in pristine Alaskan waters, fish can still contain contaminants. So once the fish are caught and the oil is extracted, AlaskOmega® fish oils go through a special “molecular distillation” purification and filtration process to remove any toxic heavy metals, PCB’s, dioxins or other impurities. This process takes place in the company’s NSF-Certified GMP facility.

This results in a premium quality fish oil that exceeds all quality standards set by health authorities worldwide. This includes being well within the standards set by GOED (Global Organization for EPA and DHA), whose standards are more strict than any single regulator in the world (including USP).

On top of this, AlaskOmega® has a market leading position for oil freshness.

Oxidation of fish oil is an important issue that is not discussed nearly enough. This occurs when three main culprits – light, oxygen and metal ions – cause fish oil to degrade and become rancid.

Not only does this affect the taste and smell of the fish oil, but also oxidation causes something much worse. It causes breaks in the structure of the omega-3 fatty acids.  

The EPA and DHA literally crumble and lose their nutritional value, so you don’t get the benefits of taking these wonderful nutrients.

To ensure you get the “freshest” product possible, extra steps are taken with AlaskOmega® to prevent oxidation.

It all starts immediately after the fish is caught. Within one to two hours, the oil is cold extracted from the fish. After that, protective actions are taken to ensure the fish is minimally exposed to light, heat and oxygen.

This includes the purification process, which takes place under inert gas to further prevent oxidation and ensure the utmost freshness and quality.

During purification, compounds that make the fish oil more prone to oxidation, such as “aldehydes,” are removed. In addition, deodorization removes fishy odor and taste, and provides excellent sensory characteristics (no burping).

These efforts result in a fish oil considered "top notch" in freshness.







A common way used by the omega-3 industry to assess freshness is the Total Oxidation (TOTOX) marker. TOTOX is a measure of both primary and secondary oil oxidation.

The rigid standard for TOTOX set by GOED is no more than 26.0, but the AlaskOmega® limit is just 5.0.   And actually, AlaskOmega® values typically range from 0 to 3, reflecting its market-leading position for oil freshness.

Peroxide Chart






A second indicator of freshness in Peroxide Value (PV). Once again AlaskOmega® standards are much high than GOED industry standards.  Whereas GOED has a maximum PV value of 5.0, the maximum value for the AlaskOmega® fish oil in TrueOmega-3™ is 80% lower, or 1.0.

To reduce oxidation risk further, we protect your fish oil by buffering it with powerful antioxidants. These are natural forms of vitamin E from sunflower oil called “mixed tocopherols.”

Together these antioxidants help to prevent the oxidation of fish oil and keep it fresh for its entire shelf life. And that’s why they are in TrueOmega-3™.

Serving Size: 2 soft gels
Servings per Container: 30
Amount Per Serving % Daily Value
Calories 14  
Total Fat 1 g 1%*
Fish Oil (AlaskOmega®) 1300 mg **
Total Omega-3 Fatty Acids 975 mg   **
    EPA (eicosapentaenoic acid) EE 520 mg **
    DHA (docosahexaenoic acid) EE 390 mg **
 AquaCelle® (polyglycerol polyricinoleate   (derived from castor oil), medium chain triglycerides (derived from coconut oil), lime oil, olive oil, lecithin, vitamin E acetate) 195 mg  ** 
Mixed Tocopherols 3 mg **
* Percent Daily Values Are Based on a 2000 Calorie Diet
** Daily Value not established.
Other ingredients: Gelatin, glycerin, purified water.
The TrueOmega-3 - Pure and Potent Fish Oil is evocative, to say the least, but that's why you're drawn to it in the first place.

Inventory Last Updated: Feb 29, 2024